What Professionals Say:

A Supervisor

"What a success! I am so pleased by the enthusiastic response your selling presentation elicited in the sales people who attended our Number One Club meeting in May. Your six-step closing process helped reinforce our own selling model - and gave our managers a new understanding of the relationship selling system we have always supported. Everyone in attendance seemed thoroughly interested in your ideas - and had many positive remarks from senior management as well as our field representatives."

Annemarie Donnelly
Supervisor
Cole Vision

(Sears Optical)
Warrensville Heights, Ohio

A Marketing Director

'Since my first exposure to The Selling Edge in 1988 my individual sales skills have grown and developed to support my continued personal and professional success. I credit your training with playing a key part in this development... Your process of clarifying, prioritizing and writing goals has proven to be incredible! I have had to rewrite my goals several times as they continue to be fulfilled. This is a powerful process and I highly recommend it. Again, thank you for sharing such valuable information with me."

Jeanne Hauer
Director of Marketing
Biskind Development Company
North Olmsted, Ohio

If you're too busy running your business to even think about marketing - this is what you've been waiting for!

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"Great Generals Know That Battles Are

Won In Their Tent."

When You Can't Afford  A $150,000 A Year Marketing Executive!    

     Our retained marketing and sales consulting Advisory Service provides clients with a regular, documented consultative process and written conference reports that document the problems and solutions discussed. Marketing and sales consulting address topics like: employee certification programs, upward staff communication, compensation and incentive plans, TeleSales and TeleService issues, prospecting activities that work, sales tracking, contact management systems, and sales team performance appraisals to name a few. This marketing and sales consulting service also provides analysis to identify the management systems and corporate policies that may inhibit the selling process.

      Although our marketing and sales consulting professionals have worked with a number of fairly large organizations like Wal«Mart, Eastman Kodak, Nordson Corporation, Jefferson Wells, Smith Barney and Bank One, our primary sales marketing training thrust has been with much smaller organizations. Often the big problem facing small to medium-sized businesses or branch offices, is the need for the experience and expertise of a $95,000 to a $150,000-a-year marketing executive to help your entire organization move to the next level of promotional excellence. But realistically, few organizations can afford a sales and marketing training executive, even if they find just the right individual. By hiring The $elling Edge^®, Inc. ^{for marketing and sales consulting on a part-time basis for an extended period, business organizations and service firms can gain the talents, experience and expertise of seasoned marketing and sales consulting professional at a fraction of the cost of hiring an individual full-time. Our marketing and sales consulting advisory services include:}

Strategic And Marketing Planning

 
       As you begin the process of developing or expanding a  successful sales team through sales marketing training, you are forced to carefully evaluate where your organization has been versus where you would like it to go. Many times a course change is required to position the organization onto a more acceptable path.

 Developing a formal strategic plan facilitates this course change. With our marketing and sales consulting services, you can review current products and personnel, and match them against desired goals and objectives. Completing this exercise on paper before launching a full-blown program saves not only time and long-term headaches, but, also, large amounts of misspent profits. The sales marketing training staff of The $elling Edge^®, Inc. is experienced in guiding management along this precarious planning path. Our marketing and sales consulting experts will lead you to the completion of a formal written document that defines management's goals and plots specific strategies to achieve them.

Diagnostic Workshops

      The $elling Edge^®, Inc. diagnostic marketing and sales consulting workshops are designed to assess a company or service firm's sales and customer service procedures and success levels, then obtain ideas on how to improve upon what is presently in place. As outside observers with no axe to grind, the information we obtain from these unique marketing and sales consulting workshops can help clients to effectively improve their overall marketing activities. Our marketing and sales consulting sessions are made up of a representative group of five to seven participants from similar job descriptions and/or pay scales or a given department (production workers, customer service personnel, route sales employees, etc.). Participants are selected at random and sessions are conducted with no supervisors attending a workshop. After meeting with a group of the rank and file, we follow up these workshop sessions with a marketing and sales consulting meeting made up of a group of managers or supervisors of the employees in the previous meetings, to effectively assess what we have learned from their staff members. Then a verbal marketing and sales consulting report is given to the top administrators of the company or firm and a written report with recommendations provided for follow-through.

Sales And Marketing Management

     The $elling Edge^®, Inc. was created to work effectively                                                              with any size company. One of our primary objectives is to provide                                                sales-management expertise and sales and marketing training to firms at a cost that is in line with what an organization can afford. Often the big problem facing small to medium sized firms is the need for the experience and expertise of a $75,000 to a $150,000-a-year sales executive. Realistically, few organizations can afford one, even if they can find just the right individual.

      By hiring The $elling Edge^®, Inc. (a company rather than an individual) for short-term marketing and sales consulting, firms can gain the talents, experience and expertise of a high-priced executive at a fraction of the cost. As our sales and marketing training staff works with the personnel, often an individual is then identified, groomed and trained to eventually take over the sales management position. The programs presented by The $elling Edge^® can include special sessions for training such an individual to eventually take over the management of the sales effort.

Tradeshow Shows And Exhibits

     Sales and marketing consulting will also show you how selling at tradeshows, if handled properly, is an extremely cost-effective promotional method. Participants who visit your exhibit are for the most part pre-qualified prospects who have an interest or need, giving you access to decision-makers in a non-threatening and fun environment. Having planned, designed, staffed and worked literally hundreds of successful exhibits, the marketing and sales consulting pros of The $elling Edge^®, Inc. have the experience and know-how to give your organization a competitive edge in developing a trade show strategy. From making an initial contact, to qualifying prospects, to gaining a decision-maker's commitment, we know what works and what doesn't. Our sales marketing training programs can help you produce effective product demonstrations, create cost-effective and persuasive tradeshow literature and even design display elements that consistently attract high volume traffic for your display. For more details on our marketing and sales consulting tradeshow services    Click Here.

Advertising, Sales Promotion And Public Relations

    It is vital to the success of a sales culture to coordinate all facets of sales, marketing, advertising and public relations. Marketing and sales consulting from. The $elling Edge^®, Inc. provides experience and expertise in coordinating all of these functions enabling an organization to focus specific products on targeted groups and to achieve the highest level of sales success.

     When engaging The $elling Edge^®, Inc. on a retained basis, all of our sales and marketing training programs are available during the time period of our engagement at the reduced monthly retainer rate, rather than at our al a carte workshop fee structure, All reinforcement sales marketing training manuals are also available at a reduced client rates during our engagement. To see if our marketing and sales consulting advisory service is right for your organization or to request a written proposal and pricing, please call (800) 688-EDGE (3343) or drop us an e-mail at Contact@TheSellingEdge.com.