Sales Success Strategies--Monthly Training Publications                                                                                                                                                              Sales Success Strategies is a self-administered, sales training publication (and coaching tool that is mailed out first class every month with only one goal in mind. Namely...

To give supervisors and selling staff members the specific techniques needed to make your company or service firm extremely profitable!

There's no doubt about it; this is truly a publication for the sales or service industry professional who wants to learn field-tested and proven promotional techniques for generating a steady flow of new business. Every month it gives sales managers, business development officers the tools needed to be successful. Every month it provides unique strategies you will never read about in newsletters or other training publications. Sales Success Strategies covers it all: How to answer objections, how to handle irate or disgruntled customers, how a sales representatives or service industry professional's appearance effects sales success, what techniques to use with telephone shoppers, how to set the stage for a multiple-sales transaction, how to motivate yourself even when you don't feel like it, three simple words that can assure sales success and literally hundreds of proven ideas and techniques that will make (or keep) your company number one in your market area.

     Using our self-directed learning systems can become an integral part of an employee's instruction and coaching process to reinforce workshops and other onsite training programs.

Event Training Alone Does Not Work...Most Sales Training                                                Is A Waste Of Time And Money!

     "Spray and pray" training (spraying your staff with sales knowledge and praying that it sticks) does not work! Several year's ago we created a series of sales and calling officer workshops (training events) for a client, using state of the art adult learning methods, tailored expressly for the a specific industry. After all this, we failed miserably! We actually produced an opposite response from the workshop participants than the reaction we were seeking. We were so certain that the workshop curriculum would achieve the staff behavioral changes needed for sales success, we actually talked our client into purchasing sales tracking software to validate our training. We were then impelled to quickly resolve this problem. The learning system built into our monthly Sales Success Strategies is in part the solution we developed to this problem. With the client's help, we developed a series of self-directed learning reinforcement courses. We then field- tested the practicality of each reinforcement series, all the time tracking the sales results produced by the guides. During this testing period, our client experienced dramatic improvements in their sales and closing ratios. As we observed the system, we also learned an important truth about sales workshops. Changing employee behavior with workshops or tape programs alone or conducting training that incorporates periodic reinforcement meetings, a company will usually fail because staff learning periods are far too short. It takes 21 days to make or break a habit. The Sales Success Strategies monthly training publications go way beyond traditional workshops or taped training to literally implant the sales concepts in the minds of your staff. Sales Success Strategies incorporates the most advanced and respected adult learning methods to help your selling professionals develop skills that will significantly increase closing ratios, and improve customer relationships.

Now You Can Have It All. Quality Sales Training That Is:

• Affordable - whether you have a few people to train or hundreds of employees in your organization,

• Effective - sales techniques can be drilled for skill, then employee behaviors can be observed, measured and evaluated to determine who can sell and who can not,

• Manageable by your current staff - with out having to hire sales experts or additional trainers (answer keys and suggested reinforcement training are provided each month for coaching by supervisors),

• Mindful of your staffing problems - it keeps personnel on the job instead of away at training sessions,

• Written expressly for selling professionals - created by a sales expert and an 11 year training professional,

• Portable - not limited by locations or equipment, and

• On going - not one shot training that's nice for a short period, but permanent coaching that's easy to use with new employees and is sophisticated enough for experienced personnel.

     The price, portability and flexibility of Sales Success Strategies make this subscription the best value in sales training today. Your organization needs this kind of hard nosed instruction. It's not a luxury. In fact, if you want a competitive edge in today's stagnant economy, it's CRITICAL!