What Professionals Say:

A Sales 

Manager 

"Please accept my sincere appreciation for the very effective "selling edge" seminar. I have had numerous compliments from our team on the seminar suggesting that your program is the best seminar they have ever attended. I agree.

In the two year history of our program, June was our best month. It appears that we are going to challenge those numbers as we move through the first half of July. Virden, I really don't think this success is coincidental. There is no doubt in my mind that our group listened, and then acted on the sales process you taught us.

This is the second time I have taken your seminar. I am so pleased with the results that I would like to schedule another seminar during our next sales meeting this Fall. Again, many thanks."

James M. Doran
Sales Manager
Eastman Kodak
New York, NY

A General 

Manager 

"I wish to thank you again for your help in training our sales staff. The experienced, well established sales people have become more professional and organized which has enabled them to expand their potential. The less experienced sales people have established a more solid basis from which to work and are working on a much higher   level of professionalism. Your program was well worth the investment and we will take advantage of any refresher courses from you when they become available."

E. R. Conrad
General Manager
Elyria Graphics
Elyria, Ohio

Since The Summer Of 1983 The Professional Sales Training Staff Of  The $elling Edge^®, Inc. Have Advised, Trained And Coached Literally Thousands Of Managers, Sales Representatives And Service Industry Professionals On How To Put The Pieces Of The Selling Puzzle Together. Our Professional Sales Training Services Include:

Identifying And Selecting People Who Can Sell

     Selecting people to sell is a complex and tricky process. We've been over the ground many times and can identify current employees with sales ability. If needed, our professional sales training team can also teach you how to recruit and select new people who will consistently sell your products and/or services.

Training Selected People To Sell

     With professional sales training, you'll learn that successful selling requires special communication skills. To actually increase sales, sales and service team members need to develop new mindsets about the selling process and learn proven selling and prospecting techniques. Team members must then consistently practice these professional sales training methods on-the-job to reinforce the skills they've been taught. Our sales training programs, with ongoing reinforcement tools and coaching curriculum, complement and improve upon a business organization's current selling methods. As our clients will attest, our field-tested and proven selling systems simply deliver improved promotional results!

Motivating, Monitoring And Rewarding Professionals To Sell

     As professional sales training experts, we know what works and what doesn't. We can introduce you to sophisticated computer aided sales tracking systems or show you how to get results with a manual approach. Our corporate sales training plan provides proven reward programs, motivational ideas, presentation visual aids and sales support materials. We also provide detailed individual evaluations and consultations with sales training program participants.

Training Sales And Service Managers To Manage Effectively

     When staff members are managed correctly, success levels increase dramatically. Our professional sales training systems have helped a number of clients to double -- and even triple -- sales. We teach managers how to ably manage and coach the selling process. In our sales training programs, managers learn how to work with the key elements of successful selling-communications, mindset and personal organizational skills. They also learn to monitor and reward successful sales performance.

Educating Support Staff In Their Role In The Selling Process

     Your sales success puzzle is not complete until all of your support staff understand their individual roles in the selling process. Our professional sales training system teaches operations and customer service personnel to treat sales representatives as the "internal" customer. We also assist your support staff in generating leads and additional business with sales training programs that show them how to provide consistently high levels of quality customer service.

Creating Appealing Sales Aids And Direct Mail Softeners

     To further boost your professional sales training, we work with you to creatively package your rental products and develop effective sales aids, softening letters, product flyers and brochures. We design direct mail and telemarketing campaigns.

Developing An Effective Marketing Plan

     The $elling Edge^®, Inc. works with your corporate sales training, marketing and administration to develop a unified, coordinated sales and marketing plan to ensure optimum results.

     We understand that each client has individual needs and we work with you, on a personal basis, in developing professional sales training, marketing and selling strategies with a growth plan tailored to your specific industry and promotional needs.

    Our corporate sales training clients range from Fortune 500 companies with global markets to smaller local businesses. With over 45 years of professional sales training experience, we can show you how to maximize your marketing dollars and assist you in creating a selling culture that will produce greater business opportunities and give you a competitive advantage that can only be described as the selling edge!